The Importance of a Cell-Based Delivery Website

Scientific Pursuits

Biotech startups are on the cutting edges of science and finance. The scientific pursuits can include areas such as cell-based delivery, stem cell research, and medical diagnosis and treatment. But without financial backing, the science won’t happen. Finance is therefore necessary for scientific progress, and a startup needs to attract funding through marketing its unique ideas. A website is an important adjunct to this marketing effort, as it tells your company’s story and should lay out compelling reasons for investors to take notice. If you are contemplating a biotech startup, consider the following factors when creating your company website:

1. Design: Visitors will expect a very professional, scientific-looking website that presents your research ideas in their best light. Start with a WordPress website and customize it with themes and widgets to have it reflect the type of research in which your company will engage. Your goal is not only to educate, but to recruit investors. You need to include calls-to-action that, in exchange for something of value like a research paper, capture the name and email address of potential investors. Remember, if you are not a public company, there are strict rules limiting the kinds of fundraising you can do on the Internet, so do your research first.
2. Content: Your task is to make very esoteric scientific challenges understandable to the lay public. Science can be very complicated, but your average visitor may have no background in your topic of interest. Therefore, you need extensive educational material that introduces your topic and lets readers become knowledgeable about what your company does. If you are a better researcher than writer, hire a freelance writer to help you write and edit your material. Have separate pages for the scientific environment surrounding your research and the business reasons why investors should fund your company. Be sure to include keywords on each page that will help search engines index your website correctly.
3. Backlinks: You can increase the visibility of your website by establishing backlinks on other, authoritative sites that sport a high Page Rank and have something in common with your site. The lack of either will have a neutral or negative effect on your website. You can check backlinks with an Internet tool that reports who is backlinked to you and the Page Rank of each linked site.

If you follow these simple steps, you will be well on your way towards a valuable website that allows you to share your research and perhaps fund it as well.